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Goteitaishi has tanned skinned and has brown spiky hair and a mustache. He wears traditional Shinigami robes. His overall appearance is very similar to many of the other members of Eleventh Division.
Goteitaishi is quite brutish and intimidating on many occasions, however he has also been shown to be quite cowardly when around people he is scared of.  He also has the common view of many in his Division, which is that weak people are useless and only strong people should be in his Division by stating to Seizo Harugasaki that it is sad that people who can not fight are allowed to be a part of his Division. He also at times acts superior to other people, who are not as strong as him, demanding them to do stuff for him. 
Soul Society Arc
While smoking and playing cards with other members of the 11th Division, Ichigo Kurosaki passes by them as he tries to locate Ganju Shiba. Upon seeing him, the group identifies Ichigo as the orange haired Shinigami and chase after him. Later as Ichigo sees Ganju's fireworks that he used to end his fight with Yumichika Ayasegawa, Goteitaishi is seen to be laying at Ichigo's feet having been defeated by Ichigo.
Goteitaishi recuperates in the 4th Division barracks. A week after Sōsuke Aizen's departure from Soul Society, Goteitaishi complains to the 4th Division members, insisting that he is healed and ordering them out of the way. Then captain Retsu Unohana asks him if he has a complaint, to which he replies he doesn't. Captain Unohana then reminds them that while they are in her Division's care, his life is in their hands. Goteitaishi then apologizes to Captain Unohana and quickly departs.
Gotei Invasion Arc (Anime Only)
Note: Events occurring in this arc are only in the anime and do not constitute canon material.
Appearances in Other Media
Goteitaishi is also a playable character in the Nintendo DS game Bleach: Dark Souls. In this he features in the story mode and is a common enemy in it. In this due to his personality and view that the Fourth Division is full of weak, useless people he is often seen intimidating many members of squad 4, notably Hanatarō Yamada. However this was put to a stop with intervention from Ichigo Kurosaki throughout the course of the game.
- He is one of the hardest characters in the game to unlock and at the same time one of the weakest due to his low defense and lack of skills in the game.
- In the anime he is tanned, however in the video game he is not.